about mdi Australia
MDI is a leading developer and distributor of novelty gifts, toys and homewares in Australia. We are a Brisbane-based wholesale company with big ideas and a global reach. With our wide product range, we carry a variety of items ranging from novelty toys to specialty lighting and occasional giftware.

MDI Australia Blog


Leap into the future
By MDI Trendhunter on 14 June 2013 (No comments - click here to comment)

Phones are a hot topic this week as Apple announces a suite of upgrades and improvements for their phones and tablets. As a consumer, you know by now there’s no escape from the smartphone phenomenon, and if you haven’t already, it’s time to start using that knowledge for your business. Phone accessories aren’t just for technology stores or phone... continue reading

King of Content
By mdi Marketting Man on 7 June 2013 (No comments - click here to comment)

Giving your customers’ content that they can watch and enjoy is a very easy way to promote your business and create interest for products that you stock. And with social media, you don’t need to have a website to reach your customers, in fact, you don’t even have to make content, you just have to share it. Sharing something used to a very selfless act because after sharing something you had less of it, but with online content the opposite is true, the more you share something, the more of it there is. Social media and search engines care about how popular things are, so the more links, likes, thumb... continue reading

Dia de los Muertos
By MDI Trendhunter on 24 May 2013 (No comments - click here to comment)

The whole world is on a Candy Skull high at the moment, we just can’t seem to get enough of these bright, cheery but very creepy things. So, what’s a candy skull and why all the buzz? Sugar skulls come to us from the Mexican Day of the Dead festival, which comes just after Halloween, but like so many other trends in giftware, the skulls have broken free of their seasonality and are now an everyday gift item. And with controversial celebrity tattoos and ... continue reading

Classic Cool
By MDI Trendhunter on 16 May 2013 (No comments - click here to comment)

Fix your cufflinks and brush up your tie tying skills, we're starting to see a new trend around town that's more than a little familiar. Following the success of the TV series Mad Men, plus a new batch of gangster films and the latest Bond movie, we're seeing a return to a classic but modern style. Blacks, greys, reds, silver and wood. Boys in suits and girls in cocktail dress. Hidden speak easy bars. All that's old is new again. This new, old style is sophisticated, charismatic and intelligent without being gaudy, so make sure you've got some space in your gift section for a little bit of casual luxury. We've got some recommendations to get you started. ... continue reading

MDI at the Sydney Gift Fair
By MDI Blog on 15 February 2013 (No comments - click here to comment)

Come and see us at the Gift Fair! Saturday February 23 till Wednesday February 27 is the Reed Gift Fair in Darling Harbour, Sydney. We've been working hard to design new products and source the latest hit items from around the globe, so you should come at see what's new - we'll be at at Stand 1000. We're introducing a new look, new ranges and new lines that haven't been seen elsewhere. We'd love for you to come on down and get a first hand look at all of the new and exciting products, so come and say hi if you'll be there!... continue reading

Fruits Suits: Kiss squashed lunches goodbye!
By MDI Blog on 8 February 2013 (No comments - click here to comment)

If you can't see the video above, you can check it out here . Our Youtube page has loads of great videos for some of our coolest products, if you love the videos you can even order a copy of our promotional video DVD for your store. Boost sales by showing customers just how great your stock is! The kids are all only just back to school, but we bet there's already loads of parents who are sick of the dilemmas of school lunches. Wasted food is always such a pain, so that... continue reading

Bloggers & Fashionistas Love Shwings!
By MDI Blog on 15 November 2012 (No comments - click here to comment)

A popular Mummy focused blog, MomTrends and high profile fashion magazine, Essence , have both sang the praises of Shwings recently. Both the blog and magazine recommend Shwings as the next big thing in kid's fashion. Although we think Shwings are for the fashion savvy of all ages, we're pretty stoked to see the product get such a great reception. As the exclusive Australian retailers of the range, we hope we can get the same response here. Keep referring to the blog for Shwings promo, but... continue reading

MDI rescues a feathery friend
By MDI Blog on 8 November 2012 (1) Comments

As everyone started arriving at the office this morning, one of our design team spotted this little fella all alone. With no nest or mum in sight, we gave the RSPCA a ring to see if somebody could pick up this scared little baby and keep it from harm's way. Now he's waiting in a nice, dark box for his ride, but we're very excited to have such a cutie in the office for the time being. We're not sure whether he's an owl, hawk or falcon but the fact he's still covered in down, we think mum and b... continue reading

Introducing Shwings
By MDI Blog on 2 November 2012 (No comments - click here to comment)

The latest in fashion accessories is flying into MDI. MDI Australia are excited to introduce the new Shwings range. Available in Foil or Neon look designs, Shwings are the latest accessory trend among celebs and fashionistas. Brands like Jeremy Scott and Adidas are putting detachable wings on their shoes for a hefty price tag of around $200 when a pair of Shwings will do the same on any pair of shoes for a fraction of the price! Best of all, MDI Australia are the exclusive Australian distributors of Shwings, so our customers are the lucky trendsetters. Great for kids or fashion keen ad... continue reading

Miniminutes Featured in Melbourne Home + Living Magazine.
By MDI Blog on 7 September 2012 (No comments - click here to comment)

Our Miniminutes got their 30 seconds of fame! MDI Australia's Miniminutes were featured in the 31 August edition of Melbourne Home Design + Living. As you can see, the spread featured what they call some of the most stylish ways to keep track of the time. With its classic retro design and availability in a range of stunnig colous, it's obvious why the Minimuntes are so popular. A convenient size, perfect for the bedside table in a range of designs that co... continue reading

Introducing our Of the Earth Bracelets
By MDI Blog on 16 August 2012 (No comments - click here to comment)

Introducing our new Of the Earth Bracelets MDI Australia's new Of the Earth Bracelets were designed here in our office by our own talented team. Each bracelet features its own stone with ancient properties designed to benefit the wearer. Packaged in a stylish, minimalist box, each bracelet features a small charm near the clasp and each bracelet's stone promotes different properties. We're very proud of and excited for this range as it demonstrates the strength of our in house team, global contacts and ability to create unique, upmarket products suitable as meaningful gifts. T... continue reading

Have a blast with the Airzooka
By MDI Blog on 2 August 2012 (No comments - click here to comment)

Have a blast with the Airzooka! If you can't see the video above, you can check it out here . The Airzooka is one of the coolest toys we offer here at MDI Australia. Available in black or blue, the Airzooka shoots a burst of air at a target up to 7 metres away! The force is hard enough that it ripples skin and blows hair but it can't hurt you. A great option for the kids, it'll have them entertained without scattered ammunition to clean up, annoying sound effects or risk of injury. Bet that sounds perfect to M... continue reading

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